SENIOR MARKETING EXECUTIVE – DUBAI, UAE
Renaissance Learning x KinFitz | Briefed: 3 June 2026
Fee: 18% | Owner: Caoimhe Farrell

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THE BUSINESS
Renaissance Learning is a global EdTech business serving pre-K-12 schools and districts. Their platform (Star Assessments, Accelerated Reader, Freckle) is used in over one-third of US schools and across 100+ countries. Central growth marketing (UK) owns strategy and Marketo. Regional roles execute locally.

Opening a new regional office at Dubai Internet City imminently. UAE sales team of c.7-8 reps under Julie DeWitt already in place.

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THE ROLE
Stand-alone Senior Marketing Executive owning regional marketing execution for international markets (UK and beyond). Sits in Victoria Rogers’ field marketing team (Head of Field Marketing, US-based) and works day-to-day with Julie DeWitt and the Dubai sales team.

Responsibilities:
– Run campaigns, events, lead generation and demand generation across international markets
– Integrate with central UK growth marketing team for campaign build
– Collaborate closely with regional sales team
– Future line management of a Marketing Coordinator

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THE PERSON
– 5-7 years marketing experience (mid-career / marketing manager level)
– Proven campaign and events execution
– Salesforce CRM experience required
– EdTech / international schools background strongly preferred – GEMS-type school marketing also acceptable
– Dubai-based or recently relocated and immediately available
– English essential; basic Arabic desirable but not a deal breaker
– Marketo NOT required (central UK team handles)
– Must be available to attend Dubai Internet City office on hybrid basis

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THE PACKAGE
– Base: c. AED 22,000/month
– Housing allowance included
– School allowance for up to 2 children
– Travel allowance (minimal)
– Total target package: c. AED 25,000/month

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HIRING CONTACTS
– Victoria Rogers – Head of Field Marketing (hiring manager) | vitoria.rogers@nearpod.com
– Anna Jones – Global TA Manager (on leave from 6 June – contactable by email) | anna.jones@renaissance.com
– Julie DeWitt – Regional Sales Manager, Dubai (must be included in at least one interview round)

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INTERVIEW PROCESS
1. KinFitz screen – share profiles directly to Victoria and Anna (bypassing ATS initially)
2. Hiring team CV review with Victoria Rogers
3. Multi-round interviews (rounds to be defined as pipeline develops)
4. Mandatory round with Julie DeWitt before offer stage
5. Offer

Interviews via Microsoft Teams. Anna on leave from 6 June – coordinate directly with Victoria.

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NEXT STEPS
– Caoimhe going live immediately – outreach starting today
– Ben to build candidate tracker (same format as previous Renaissance search)
– Target start: July 2026 (onboard ahead of August back-to-school season)
– TODO: confirm terms status before go-live